Most people and things like shiny, sparkly objects. I mean why not, they are pretty! We want your content and posts to shine and sparkle and lure as many people in as possible. You have likely been adding content to your website and posting on social media for awhile now, (as you should be). It is still one of the best and most affordable ways to draw people in, engage them, give them information they want and need, and in return, hopefully, you get a new customer and a brand loyalist. Maybe though, you aren’t seeing the results you’d like. Here is a refresher course to make sure you are doing everything right, and hopefully you get an idea or two for adding some bedazzle to your content!
Make sure your content is giving people what they want and need
Utilize a keyword search tool, here are some free ones!
Pay attention to your customer wants and needs
Use customer reviews to help determine those wants and needs
Make your content as unique and tailored as possible!
Google algorithms are changing
You used to want to get your foot in the door by producing content of your own that matches the content everyone else is creating but better! Now you want content that is as unique and specific to your target audience as possible. If there is a way to corner the market on a topic that people want to know but aren’t finding any links to it, you will want to get in on the action.
You are an expert at your business, so write a piece of content that highlights a targeted piece of information, answer a why, give a how to, or make a list.
Share your expertise with others. Consider sending out an email to people in the industry, maybe on another side of it. Share your content with them, so they can share it with others and create a backlink to your content which will make your content get the clicks it deserves.
Add links to your content
The more valuable information you can provide users in one spot, the more they will value the content that you are producing
Help them to find where they can go to get exactly what they need
Provide links to other experts in the area
Add links to others in your community that you have partnered with. If you are in real estate, link to contractors and electricians that they can utilize when they need them, and hopefully they will link you back
Use the most popular types of content and posts
List
Questions
Answers WHY?
Tells HOW TO
Eye Candy
We’re a bit shallow these days. We see something interesting, shiny, unique, beautiful, we often become interested. We are kind of like those types of fish who go for the sparkly jigs! No judgment here (I’m all in), but that just means when in Rome...
To make your content more visually appealing your want:
Bite-size content, headers, sub-heads
Fonts, bolds, and italic
Color, pay attention to the psychology of color'
Include your logo!
Pictures, pictures, pictures
Videos
We hope you found an idea or two to add a little pizazz to your content. If you are inspired, but not sure how to start, contact us - we’d love to help you jazz up your content and get it seen, liked, & shared!