When a leading insurance claims service provider approached us about modernizing their digital presence, they faced challenges common to many growing businesses: an outdated WordPress template site, inefficient processes, and a busy operational team struggling to manage their digital marketing effectively.
The Challenge
The company's Vice President of Sales & Marketing knew they needed a change. Their existing website wasn't meeting their evolving needs for content management, lead generation, and claims processing efficiency. Like many operational leaders, she was juggling multiple priorities and needed a solution that would be both powerful and manageable for her team.
The Transformation
Working closely with their team, we developed a comprehensive digital transformation strategy that included:
Migration from WordPress to HubSpot CMS
Custom form development for streamlined claims processing
Mobile-responsive design optimization
Integration of branded elements and custom icons
Development of modular content systems for easy updates
The Partnership
What started as a website project has evolved into a comprehensive five-year digital marketing partnership. Our collaboration now encompasses:
Strategic social media management
Targeted Facebook advertising campaigns
Industry-focused blog content creation
Ongoing website optimization and maintenance
The Results
The digital transformation has delivered significant improvements for the client:
Enhanced user experience for claims submission
Improved site management efficiency
Increased organic search visibility
Stronger digital brand presence
Growing social media engagement
Consistent content publication schedule
Client Success Story
The VP of Sales & Marketing shared: "I just wanted to tell you how pleased I am with the website and all you have done and continue to do to help us achieve our marketing goals. I couldn't have done it without you. I love how we continue to enhance the site and appreciate you being there for all my technical (and trivial) questions and needs."
Download the Full Case Study
Want to learn more about how we helped this insurance industry leader transform their digital presence? Download our detailed case study to see how we:
Implemented custom HubSpot CMS solutions
Developed specialized forms for their unique needs
Created a scalable content management system
Built a strong foundation for ongoing digital marketing success