HubSpot has a lot of powerful tools to help small businesses operate in a streamlined and connected way. As you know, all the people on your team wear many hats, and with HubSpot (a cloud-based management software), you are able to use software and technology to automate processes, centralize workloads, maximize marketing efforts, which will increase efficiency and ultimately, improve sales and grow your brand.
You might need HubSpot if your team:
isn’t generating enough leads with your current efforts
isn’t converting leads into customers
is small and doesn’t have enough time to manage your leads
isn’t keeping up with blogging and social media marketing needs and desires
doesn’t have anyone who can handle all your marketing needs
doesn’t have time to manually input prospects and all communications with leads
is frustrated because your prospects are spread out and disheveled between email, slack, spreadsheets, in a notebook, and in your cell phone notes
is just spread too thin
Collecting Important Data
HubSpot’s customer relationship management (CRM) hub helps you to collect valuable leads, track communications, and eventually convert those leads. It helps you to get a precise view of the sales funnel to give you helpful insights. The dashboard on HubSpot helps your sales team to see which leads you won and which leads you lost and when, so you can get a clearer picture of why and how to fix any issues in the funnel.
Centralizing Communications
Likewise, the platform helps your team to log customer communications quickly regardless of whether it was a call, an email, or a connection through social media and creates an accurate timeline of interactions. It also provides a variety of tools that sync with your gmail or Outlook to streamline your contacts.
Connecting Your Teams
Sometimes there is a disconnect between sales and marketing because of everything that each team and individual has on their plates. With HubSpot, the various tools in the platform are connected, so that you are better able to centralize sales and marketing efforts and connect the dots.
Help with Marketing, too
With HubSpot’s marketing platform, you can streamline and do a lot with just a little. You can create and utilize email marketing to engage and grow your brand. Your business can evaluate, optimize, and improve your landing page in order to get found by your target market. And, you can get data on all your website, digital content, and social media efforts to make informed decisions on what is and isn’t working to help your business grow.
Increase Cohesion
The more consistently your brand’s identity is displayed across sales and marketing, the more easily recognizable it will start to become to potential customers. Leads grow, customers become more loyal, and prospects will start to notice and trust you because your look and message is always the same. With HubSpot, you can create a cohesive look and feel with their templates. They will help you capture your brand’s identity and keep it cohesive across your blogs, emails, website, and social posts. Here you can access HubSpot’s free 48-page Brand Style Guide and explore.
If all of this sounds great, but is too overwhelming to start, Anneomaly Digital would love to help you navigate the process. If simplifying your marketing and sales processes and being able to have conclusive data on what is working and isn’t working as well as key indications on whether your investments in lead generation, conversions, and marketing are yielding a high return on investment, then connect with us. We are here to make life easier and more profitable for you, your teams, and your business.