Staying up on the ins and outs of social media platforms and how to utilize them to grow your brand recognition, build relationships, and generate sales for hitting your target market can feel like a fulltime job! Fortunately, we are here to keep you up to speed! So… what’s the skinny on social media channels now? Who is using what and where and when and why?
Facebook is the “old timer” of the social groups (17-years-old to be exact)! Therefore, you might make the assumption that you are only going to be reaching the 40+ club by engaging on Facebook. In reality, the largest age group of users according to SproutSocial are 25-34 year olds.
Other important factoids to consider:
Facebook has 2.7 billion active users (dang!)
Men beat out women users 56% to 44%
Average time spent on the platform is 30 minutes
75% of users check their account once daily
86% of users watch videos with the sound off
Over 4 billion video views happen each day
What started as an app to share photography, Instagram has now turned into one of the most used social platforms. Once popular mostly by the youngsters, it is now a big hit among diverse age groups from tweens to retirees.
Other stats to consider:
Instagram is the fastest growing platform
Very visual heavy platform
It currently has over 1 billion users
25-34 year olds are the largest Instagram fans at over 25%
More women engage on the platform (57%)
The average user spends 50+ minutes a day on Instagram
Twitter is a huge player in the social media game even though it doesn’t have the same amount of consistent users as Instagram and Facebook. It is a really good platform to connect your target market to your website and for keeping your customers updated on new products or to promote content on your website, landing pages or other media.
The 411 about Twitter:
145 million daily users
Over 1 billion accounts created
44% of adults 18-24 are on Twitter
The largest age demographic is 30-48 year olds
Far more men are on Twitter than women at 68%
Users are only on there for an average of 4 minutes
Don’t forget the hashtags
Linkedin
Linkedin isn’t just great for finding a new job, but it is a really good source for promoting B2B marketing content. It is similar to Facebook in format, but has a more formal and serious vibe (where people mean business). This is a great platform for marketing to other businesses.
What you might not know...
There are almost 740 million users
They come from over 200 different countries
While it caters to Gen Xers and up, Millenials make-up 1/4th of its users
Users are almost equal parts men and women
Only 22% of users access it weekly
Linkedin considers itself the best lead generation social platform available
Snapchat
The platform of choice for the younger generations (over Insta and TikTok), and 10 years after its introduction to the social stage, Snapchat is still a platform to be reckoned with. If you’re wondering what products and services are causing a stir among teens and up, Snapchat is a good place to find out.
The stats you need:
Over 265 million users
75% of them are 13-34
There is about a 60/40 split between female and male users
Users are 60% more likely to make impulse purchases on this platform
Users typically visit the platform daily and for over 20 minutes
While Pinterest started out as a social platform that was mostly used by Gen X and up, it is now very popular amongst Millenials and trickling down to Gen Z. It is the most product-based platform out there. While Pinterest started as more of a hobbyists platform for collection recipes, ideas, and fashion has quickly broadened its horizons to every topic imaginable.
What you should know:
The platform is mostly used by women (I’m not sure why)!
There are a multitude of advertising opportunities if women are your target market
Average users spend 1-2 hours a week on the platform
You need to pin on average 3 times a day to maximize this platform
TikTok
If your target market is Gen Z’ers, then TikTok has earned a place in your social media campaign. With short snappy videos that have everyone talking, behaving, and making spending choices based on the content, it can’t be ignored.
What you need to know:
The key: light, fun, short videos
There are over 500 million active users
Average user spends 50 minutes per day and 20+ hours a month
60% are women, 40% are men
Making social media part of your marketing plan is a really great way to get people engaging with you, your products/services, and brand! So, dive into the one that most serves your target market and see what happens! If you need some help getting started, give us a shout; social is what we at Anneomaly Digital do!