Why reinvent the wheel when it has already been created for you? For small business owners who are working under tight budgets and who are wearing far too many hats as it is, adding on the role of marketer could be the straw that breaks the camel’s back. What often happens is the marketing part of the business gets minimal attention and therefore, does very little to grow the business and build the brand. Thankfully, there are two simple solutions. One, utilize the online graphic design tools that are out there to make your digital content stand out. And/or, hire a reputable marketing expert who can provide the expertise needed to get your business the attention it deserves while you get to focus on what you do best – run your business.
If you want to tackle the marketing on your own, then it is important to utilize the online resources that are available. Today, we are going to look at Canva, an online design software that can help you add visual pizzazz to your already engaging content.
Here is what Canva can do for you and your business:
Visuals
Canva will give your basic content a facelift. Their graphic designers have created a number of templates for almost every purpose. These templates will not only help your content to be visually appealing but will save you tons of time that you can use to operate your business.
Instagram, Twitter, Facebook Posts
Video Templates
Photography: Photos, backgrounds and editing
Printing Needs: Postcards, business cards, fliers
Infographics
Presentations
And more…
Professionalism
Canva can make your social content, your fliers, any media coming from your business needs to look professional. You certainly can be judged by the quality of your marketing. Regardless of the top of the line products and services you provide, your audience will judge you based on the content that you put out there. Think back to a time when you saw a business card, a logo, a social post that was done with little regard for appearance and quality. It sends the message that the business may not be reliable, that the quality of work and product might just be the same quality as the marketing.
Cost
Canva has a free version and paid versions. They have one for small businesses that will cost you $12.95 a month. Here is what you get:
Free stock photos – you know how difficult it is to get the perfect and professional looking shot for your content. This can be a big help.
Fonts – Sometimes you need that perfect font to make something pop. We could say that Canva has too many to choose from, but you can never have too many.
Brandkit – You can save your logos and brand images for future use which will save you tons of time! You can also save your fonts and colors for the next time you create a flier, video, etc… Being consistent with your brand imaging is an important step in helping customers to recognize your business and your products.
Building brand recognition requires a strong visual presence from your logo to your social media posts. Taking your content from basic to striking is an important step in your digital marketing strategy. Besides Canva, there are a number of other online graphic design tools that you can utilize to create stunning visual content like Vimeo, Figma, Pixir, BeFunky, Snappa. Give them a try! And, if you’d rather let the experts handle your digital marketing while you run your business, contact Anneomaly Digital.