Your sales team knows this song by heart: Marketing hands over a "hot lead." Sales calls. Lead goes nowhere. Sales complains the lead was junk. Marketing insists the lead was qualified.
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Why CRM Implementations Fail (And How to Make Yours Succeed)
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From Chaos to Clarity: 15 Years of Digital Marketing Lessons That Actually Matter
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Digital Transformation Case Study: Insurance Industry Leader Modernizes Digital Presence
When a leading insurance claims service provider approached us about modernizing their digital presence, they faced challenges common to many growing businesses: an outdated WordPress template site, inefficient processes, and a busy operational team struggling to manage their digital marketing effectively.