People are working from home, shopping from home, doing everything online. As a small business, this is a great opportunity to stay connected or really get connected with your customers more than ever before.

We’ve come a long way ladies, and there is so much further to go! In the meantime celebrate who you are, your unique contributions to this world, and the fact that you are a-may-zing!

As your business continues to succeed and grow, you may have to toss some hats in a ring and become a good delegator.

Every day is filled with a number of stressors whether business related, from our home lives, to our overfilled schedules.

By examining why people engage in social media, you can begin to plan the kinds of content that you need to be sharing in order to make your campaigns work for you.

In 2020, making your content searchable for voice activated artificial intelligence should be part of your future 2020 marketing strategy. Here are a few tips for “getting in good” with Amazon Echo, Google Home, and Apple HomePod.

Whether you are totally into New Year’s resolutions or think they are just a waste of time, I think we can all agree that January 1 is a great to time to consider how we are spending our time on a daily basis.

It can be a bit stressful thinking about how to market your business today, let alone in 2020, but keep in mind that every little bit helps. Try incorporating these strategies, one at a time, and see what works!

The holidays are extremely busy for almost everyone, but for small business owners, it may feel like there just isn’t enough time in the day, and the plates you are juggling are about to crash around you.

Facebook marketing continues to evolve almost daily. Doing your homework; analyzing the plan, goals, and results; and continuous effort and exploration are keys to a solid and effective Facebook ad campaign.

Here are a few essential keys to keeping your social media plan simple and sweet.

Identifying the market you want to hit—your target markets—is the best way to build your brand and shoot strategic arrows that count and give you the best return on investment. 

Fill your marketing cauldron with the 4 P’s of perfect marketing which are product, pricing, place and promotion.

Having a 30 second summation of what your business and brand are all about and what makes you unique and valuable will make building relationships with the right people a little bit easier. 

Write a newsletter that shares yourself, your passion, your products and your services, and the right customers will likely become your followers and friends.

 If Rocky had been a small business owner, what would he have done to ensure a win? Instead of working on his jabs and footwork, he would have studied Search Engine Optimization!

Everyone keeps telling your that your business needs a blog and plus everyone is doing it! But “why” you ask? “Why are blogs so important for my small businesses?”

While having someone take over the social media strategy for the summer sounds downright luxurious, having a summer intern do the job is great for the short term but will likely leave a big hole for you to fill once the summer is over. 

With much of your business’s reputation being developed and groomed on the internet, being vigilant about your online  reputation is a very important part of your marketing and ultimately, your business’s continued success.

When is it time to take a serious look at hiring a social media strategist to promote your business and brand?