The idea of “just right” applies to your porridge and your social media content. You want to share enough about your business that your followers know what you’re selling, but you don't want to be TOO HOT - all about you all the time. And you don’t want to be TOO COLD - not sharing about who you are at all.

One way to invest in your company and promote your brand, without breaking the bank, is to host social media contests and giveaways.

Hashtags connect your audience with others who are on social media but aren’t necessarily one of your followers (yet). They are a great tool for building your online community and audience.

Instagram is a must have in your marketing toolbox. Doing Instagram right will make sure that you’re not wasting your time with a broken tool that won’t build a shack, but a tool that can build your brand into a colossal success.

Emails are a great way to engage with customers on a regular basis and get information to them without having to count characters or say it all in a photo or illustration. Try these few simple suggestions and hit a grand slam this spring and summer with your email marketing.

Many creatives credit a beautiful or handsome muse as their inspiration, but sometimes you just don’t have time to wait for a magical, possibly mythical muse. The good news is, there are some habits that you can adopt that will get your creative juices flowing and will likely brighten those rainy days.

You already have amazing content that is buried on your social media channels and in your blog.  It was amazing for a reason, so don’t let its light be obscured; instead, uncover that great content, reinvent and repurpose it, and let its little light shine.  

How exactly are we supposed to handle mistakes in our businesses? How are we supposed to handle them when they aren’t even our fault? These situations can be a minor hiccup, embarrassing, distressing, and in bad situations they can cost you money, clients and your reputation. 

If you don’t know how much impact your page is having, it may not really be doing your business any good.  Fortunately, Facebook Insights is a marketing tool provided to businesses utilizing Facebook.

Get out your phones and take photos of your business, your services, your employees, your satisfied customers, your products. Channel your inner-artist, your inner-child and get creating some simple yet powerful images that can make your business soar.

Today, women make up “85% of overall consumer spending to the tune of $7 trillion,” with a statistic like that, businesses have no choice but to consider tailoring their marketing towards women and at a minimum, understanding what women look for and need.

As humans, and especially as women, we sometimes have the mentality that we need to go it alone, but the smart decision is to gather as many people around us as possible that can help propel us to greatness.  As, we celebrate Women’s History Month, let’s go out and make some more history!

Did you know that 90% of consumers believe recommendations from friends? Networking can be very valuable to growing your business, and it doesn’t have to be hard…

Who wouldn’t want a little more harmony at work?  Thankfully, a little time spent on organizing your office space and your work processes can be all it takes.

Now that you have developed a nice following to your social media channels, and you have them engaged, it’s time to go for the big win!  

It is important (and financially smart) to use social media to invest in keeping current customers.  Give these tricks a go and keep those customers happy, engaged, and coming back for more.

Resolutions are good for business: reflecting on social media marketing and your small business

Email as a marketing tool has an amazing return on investment.  While various sources and of course, varied industries differ on the exact return on investment, most estimate the return on investment of email marketing to be anywhere from $44.00 to $55.00 for every dollar.

Twas the week before the holidays… Deck your social media halls with discounts, promotions, and information!

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