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Social media has the potential to help a business grow its brand recognition, customer engagement, and, ultimately, sales.

There is no doubt there is a lot to be stressed about... a lot of uncontrollable things. This means it is important to have some coping strategies and to do some self-check-ins to make sure that your stress isn't getting out of control and your health isn't suffering.

Posting on social media doesn’t necessarily mean having a “presence” there. Having a presence means being seen by your target market, and it requires more than starting a Facebook page and posting a couple of days a week.

Whether you are a referral business or one that has to drum up leads, you have to have a digital presence to connect with the over 85% of consumers who research their purchases online before buying.